It seems the house of mouse is among the growing list of companies that are rolling back DEI initiatives. According to a note sent to employees and obtained by Axios, Disney is going to be focusing more on “business outcomes”.

And we know what that means. It means that Disney is joining the pivot to profit.

The note states that performance factors will focus on “Talent Strategy” rather than “Diversity & Inclusion”, and they’re dropping their “Reimagine Tomorrow” initiative, and have already replaced its website with an updated corporate hub.

Additionally, Disney has removed an auto-playing content advisory for certain programs on Disney Plus, and replaced it with a brief disclaimer in the details section of these programs. Which, as I see it, does suffice.

This development is yet another in a culture which is shifting back towards normalcy. While this may have been attributed to Trump’s resounding victory back in November, the pushback against the likes of DEI has been well underway at that point, with Trump’s victory being yet another indicator of where the US’s culture has been trending towards.

The fact is, DEI and similar notions have been huge liabilities, and it didn’t help the activists’ cause that the venture capital has been drying up.

Now that Disney is coming back around, I suspect that conservatives and those with families will be warming up to them, again. This is great, because this would amount to positive feedback for making better decisions. As I’ve pointed out about Mark Zuckerberg’s redemption arc, forgiveness can be strategically valuable. After all, if a person were presented with no avenue for redemption, they would have no reason to seek it. It’s better to have a Disney that aligns with our values than a Disney that opposes us, and it’s not bad for them to have an avenue to come back around.

And an incentive can help motivate them. The pivot to profit.

Of course, it’s also possible that we might get to watch Star Wars again, without worrying whether it would be undermined by some activist message.