Say what? There was a leftist boycott? Since when? And it concerned DEI? When did that happen?

Oh yeah, I remember now! I made fun of that!

Back in February, the crayon munchers decided to have a one-day boycott over the decisions of companies and retailers to drop DEI programs. The intention was to show these companies “who really holds the power”.

Well now, we finally get to see just what impact their little boycott may have had on the bottom lines of these companies. Let’s check it out (the data was from Not The Bee):

Amazon: 9% growth

Nestlé: 2.8% growth

Target: 1.5% growth

Walmart: 6% growth

General Mills -1% growth

When a boycott is successful, the expected outcome is that a company loses growth.

The boycott rolled a zero. Critical miss.

It seems these businesses generally benefitted a lot more from ditching DEI than they might have lost from the boycott. It also seems as though regular people with real American values have more power in the American marketplace than a bunch of leftists with their stupid boycotts.

The one example of negative growth can easily be attributed to the MAHA movement, which advocates for healthier foods. The left could’ve tried to spite the MAHA movement by buying their processed, seed oil heavy foods. But even where they could’ve screwed up to muster a marginal victory, they still failed. But, to be fair, what happened with General Mills could be attributable to typical fluctuation.

I expected the boycott to fail. I did not expect it to fail so hard. But as companies are starting to align more closely with American values, it does stand to reason that Americans are going to feel more comfortable shopping with them.

That is, unless Americans are secretly okay with retailers pushing pseudo-diverse victimhood narratives on them and their children, in spite of having proven differently with their money. Which is probably one of the fantasies that the left is nurturing at this point.

As for what the left can do to become relevant again, I don’t know. But considering that they sincerely believed that Kamala Harris was a viable candidate, I wouldn’t expect them to understand what resonates with the American public.

They can go right on having fun pretending to be the resistance. They are rebels without a cause. Or an effect.