
Let’s hear it for the highest grossing intellectual property in all of human history, because they have really done it this time.
Starting Friday, September 26th, a special distribution event for special characters for Pokémon Scarlet and Violet was to commence. This event made shiny variants of special legendary Pokémon available to players, and which one they got depended on the version of the game that they played. It was Koraidon on Scarlet version, and Miraidon on Violet version.
For most of the world, the event went well. But for the distribution in the US at GameStop locations, the distribution ran into problems, quickly. Really quickly.
I have my own experience, but I’ll save it for the end, because it might be infuriating, depending on who you are.
Here’s how the event was supposed to work: players who visited GameStop could request a scratch-off code card, which they got for free, no purchase necessary. Then, the code could be redeemed on a Scarlet or Violet game, and the shiny legendary that the player got depended on which version they were playing on. And GameStop benefitted from increased foot traffic, which is great for retail outlets. Everybody happy, except for those who hate Pokémon and the people who play it, but life has always sucked for the haters.
Now, for how it really went. I probably only need to tell you the limiting factor, and you’ll probably figure it out from there.
There was a strict allocation of only 50 code cards per store.
Yeah. To put that into perspective, there are GameStop locations that sold over a thousand combined copies of Scarlet and Violet.
Many stores ran out of code cards in the first hour, which is ridiculous considering that the distribution was intended to last for weeks. If you weren’t among those who were in as soon as the store opened, you probably had to do without.
And this is in spite of some stores limiting the distribution of codes to one per customer. Remember how I said that more than one legendary was made, and which one you got depended on which version the code was redeemed on? A limit of one per customer means that many players only got one, even if they got both versions, like many of the huge fans do. That would really suck for players who wanted both legendaries, because they’d only get one, assuming they got a code at all.
As was the case with scalpers who swooped in and hoovered up the code cards for shiny variants of the Sword and Shield legendaries, so it was this time, but worse. They proceeded to hock them on eBay for a quick buck, while screwing over the hobby that’s enjoyed by many millions of fans. Currently, the codes are going for around $30. To put that into perspective, a new copy of Scarlet or Violet is $60 (prior to the DLC package, which might bring it to $95).
As far as I could tell, the US is the only country that has this problem, which suggests that the problem is with GameStop. In other countries, the method of distribution may vary, but based on what I’ve heard, it generally goes that players could request a code, it gets printed on a receipt, and there’s no limit to how many codes can be printed.
Which is a far better way to handle the distribution, even if a little clunky. But why do codes, at all? Why not do it through geolocated distributing through the mobile version of Pokémon Home? Did The Pokémon Company forget that one of their biggest mobile apps has this feature? Or, why not use Pokémon Pass? Did The Pokémon Company forget that they developed a mobile app specifically to handle this kind of situation?
There is some good news, however. GameStop has announced on X that they are getting more codes to aid in the distribution. And this time, they will be printed on receipts, like the distribution is handled in some other countries.
That’s great, right? That means an unlimited number of codes, ensuring that players who make it to GameStop before the event ends can get at least one code, right?
Except no, because the codes are once again limited to 50 per store. Even though the codes are printed, and therefore, should be without limit.
So, with 100 total codes per store, and 2325 GameStop locations in the US, this means that there are only 232500 codes distributed. Which sounds like a lot, until you consider what the sales numbers for the games likely are. I don’t know what the US sales numbers are, but the global sales for the Scarlet and Violet versions are over 26 million. Using that number, less than 1% of players got at least one code. But considering only US sales, I imagine the number is closer to 5%. But 1 in 20 doesn’t sound like satisfying demand.
It actually gets worse. The first day of the distribution, September 26th, just so happened to be the release date for 3 different TCG expansions. One of which was for the Pokémon TCG, so scalpers were already doing what they were gonna do, the code cards would have been a little extra money in the bank.
There was some Magic: the Gathering crossover with Spider-Man. I haven’t played the game in decades, so I don’t know what is up with some of these crossovers, some of which don’t seem thematically appropriate.
There was also some flipping Yu-Gi-Oh! expansion that at least one person hypothetically cares about.
GameStop basically spent an hour or two being a Disneyland for TCG scalpers, and code cards for distribution of shiny Pokémon were getting swept up in the hurricane.
So how it ended up going is that a distribution of characters that are digital, and could therefore be limitlessly multiplied, had arbitrarily low allocations placed upon them for no apparent reason, except maybe to spite players.
I said that I’d share my own experience, so here we go. On September the 26th, at about the time GameStop was opening, I was already out for something else. So, knowing about the distribution, I went to a GameStop. There was only a handful of people there.
I shopped around for a bit, thinking that if I were to buy something, that would be a little something extra to come away with. As I was shopping, I overheard someone asking for a code card. He got one. So, I asked for one, too. I got one. Then, I asked if I could get one more. I got a second. Cool!
I kept shopping, but none of the anime toys marketed to grown-ups caught my eye. So I left, two code cards in hand.
After I got home, I redeemed them, one for Violet, and one for Scarlet. After that, I found out on YouTube just how rare those code cards are.
Please don’t hate me. I had no idea the distribution would turn into such a fiasco.




















