The candy crusaders need to take it easy.

It seems like some people were upset that a popular candy had its name changed from “Easter Eggs” to “Gesture Eggs”. This is the impression that one would get from this headline from Not The Bee:

Stores pull Cadbury “Gesture Eggs” promo after some genius removed the word “Easter” and caused public outcry

I think we can appreciate how ridiculous “Gesture Eggs” sounds, since that conjures up the image of a person innocently cracking open one of those Kinder Eggs or whatever, and finding a plastic hand giving the middle finger.

Let’s see what Not The Bee has to say about it in their opening paragraph:

Back in 2022, chocolate giant Cadbury was embroiled in a scandal involving reports of shocking child labor abuses in their supply chain.

The last time a well has been so thoroughly poisoned, a village died.

If one were to go just on the tone of Not The Bee’s article, one would think that a candy company is making a deliberate attempt to distance itself from Christianity by removing references to a pagan holiday that’s been thinly coated with Biblical-sounding names and concepts. And people are peeved, because they like that holiday that was the reason they got candy as kids.

The reality of the matter is far more mundane.

The signage was limited to just a few locations in a chain, which was independent of the will of corporate headquarters, which quickly reversed the decision. It’s true that Not The Bee stated as much in their article, but by placing such important modifying information late in their article, they’re more likely to farm rage-clicks from angry Christians who are more upset about signage used to refer to some candy than a bunch of African Christians who are being killed by a bunch of Muslims who hate that any religion besides their own exists.

Here’s the marketing, as shared by The Daily Mail, tell me whether you notice anything about it:

No, not that the candy has become ridiculously expensive. To help you out, here’s a pic of another product from the same line:

Still don’t see it? Neither do I. That’s because the product isn’t called an “Easter Egg”, that’s a Cadbury Creme Egg. The word “Easter” doesn’t even appear on the packaging. The closest that the candy comes to having anything to do with Easter is that Easter is used to market it. Which pretty much any candy can be.

Saying that Cadbury Creme Eggs have anything to do with Easter because Easter is used to market it is like saying that PlayStation has something to do with Christmas because Christmas is used to market PlayStation.

People threw a hissy fit because “Easter” didn’t appear in marketing for a product that doesn’t even acknowledge the observance by name, like the hypothetical box of Matzah that doesn’t mention Passover.

Did you know that in the religious world, there are problems that actually matter? For example, that Muslims are clashing with Christians. Or that sexual abuse is still a scandal in religious denominations. Or that Muslims are clashing with Jews. Or that Scientology is a predatory cult. Or that Muslims are clashing with Hindus. Or that the current Pope is compromising Catholicism with his left-wing stances. Or that Muslims… let’s just say that they don’t play well with others.

But throwing a hissy-fit over signage displayed with candy? Is this how one inspires confidence in their religion?

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