Niantic has just announced a rewards roadmap for Pokémon Go. Just hearing the name Reward Road, you might get the idea that it’s a new way to reward participation in the game.

Nope. It’s just a way to encourage whaling.

Basically, the more players spend in the shop, the more points that players get. And, to make it clear, it’s not enough to spend the in-game currency of PokéCoins in the shop, the Reward Road feature rewards spending real-life money in the shop, for in-game assets like PokéCoins.

I don’t claim to know the particulars of how Pokémon Go is monetized outside of its in-game shop, but I would have guessed that Niantic had ways of profiting just from the fact that FTP players played the game. But if they’re trying to goad people into spending more money with something as blatant as Reward Road, then things are probably not going well.

I don’t expect Niantic to take my advice, considering that I’m just a guy who doesn’t have a deep understanding of how mobile games profit, and especially considering how obvious it is that Niantic hates the people who played their games. But assuming that they give a shit, then this is something that they may benefit from having gotten out there: People might want to spend money in Pokémon Go if Pokémon Go was actually fun to play.

And the fastest way to achieve this would be to make Pokémon Go a quality experience.

I honestly have no idea what Niantic’s philosophy is when it comes to making mobile games. But at this point, it’s apparent that it involves continually making poorly implemented features that sometimes don’t even work properly, and ignoring all player feedback as they move on to the next poorly implemented feature. And if anything gets rapidly corrected, it’s usually an oversight which has the potential to actually benefit the players who take advantage of them.

Even now, years into the game, players get falsely-accused of driving while playing, with the only way to dismiss the prompt being to tap “I’m a passenger”, despite merely sitting in their living room. Why is this even still a thing? Niantic should have figured out that GPS drift occurs, even when a person is standing still.

And while I’m complaining about Niantic, we can talk about the obvious honeypot events that are designed to catch cheaters, but can result in bans for players who somehow find a way to participate in line with the rules. Like with the recent Gigantamax raids, which can only be participated in in-person, but required something to the tune of three dozen players with optimized teams to even stand a chance of successfully completing.

How is that in any way reasonable?

And among the players who somehow got a raid train together to complete some of these raids, some of them have gotten their accounts banned. And for what? Getting a few dozen other players together to get the raids to actually work out? What a blatant disrespect of the real-life efforts of some of the most dedicated players!

And that’s just what grinds my gears. This isn’t just some game that players are sitting down and playing while completely stationary, Pokémon Go encourages players to “get up and Go!”. If a player goes outside and participates in a raid for an opportunity to catch a Raichu, it would be infuriating if the same player was banned after immediately going outside and walking a mile to get to the raid before it expires.

If Niantic can’t respect the time and real-life efforts of its players, then they’re not the company that should be running a game like Pokémon Go.

I really don’t have much expectation that Niantic is going to change for the better anytime soon, even under duress. It’s because of this that I think it would be better if The Pokémon Company were to somehow reclaim its IP, so that Niantic couldn’t further use it.

When it comes down to it, Niantic never learned to make a decent mobile game, they just benefited from getting their hands on an absurdly popular IP.