Last week, social media lit up with the news that the manifesto of the Covenant school shooter, Audrey Hale, would finally be released to the public.

Great, we finally get to read it, right? Well, we got an update just this week:

It’s disappointing that we can’t yet read the words of the deviant behind the shooting, as doing so would allow us to better understand the motive behind the act, and put us in a better position to understand the nature of the deviancy that is plunging our society into moral decline.

But let’s be honest, here. None of us are likely to be surprised by the contents of the manifesto. The motives of the shooter are obvious on their face, just by the nature of the shooter, and her chosen target.

A tranny flipped out, and decided to attack a Christian school. The fact that the trans community has something against Christians is not a secret, especially considering that Christians are usually outspoken about the trans movement.

Even from a philosophical perspective, uncorrupted Christianity is incompatible with the trans movement, as both movements are characterized by a different paradigm of mind.

A central tenet of Christianity is its call to repentance, which carries with it the implication that, because a person may be wrong about their outlook, there is a reality outside of one’s own understanding, and that a person can and should change their thinking to be better in touch with the reality which exists independent of whatever a person may perceive it to be.

Such thinking is at direct odds with the notion that one’s mind determines one’s own reality and one’s own truth, which is a characteristic of the post-truth mindset that supposes that the reality of a matter is determined by one’s perceptions, and therefore any successful self-deception successfully creates a new reality. Transsexuals tend to ascribe to a kind of magical thinking where they determine their own reality, which they can change through force of will.

Audrey Hale targeted a Christian school. For one thing, it’s evident that her sick mind perceived a child as a valid target, and could not allow them to simply be innocent. But it’s also obvious that she hated the fact that Christians voice opinions that challenge her worldview, which intrinsically challenge the magical thinking that is a characteristic of her movement.

What’s more, she likely also hated the fact that Christian thinking had an impact on public policy. Just prior to the shooting, her state of Tennessee has passed legislation that protects minors from some of the more egregious excesses of trans culture, joining the growing number of states that are doing the same. If Audrey thought like the typical extremist of her movement (and the fact that she was willing to murder over it shows that she did), she viewed this legislation as a form of persecution, or even genocide, as the more radical among them often do, and therefore saw her behavior as justified.

In the absence of more information, we can speculate as to why the trannifesto is being kept from the public’s eyes. It’s likely the case that someone is using lawfare in an attempt to keep it from people’s sight, because it’s hard to imagine that it could do anything besides damage the trans movement. The language in the tweet above would seem to suggest that this is the case.

Personally, I wouldn’t be surprised if someone were to leak it. That seems to be how it goes with this kind of thing, nowadays.

I’ve pointed out before that when dealing with horse-puckey of great magnitude it helps to have at least one foot in reality. If you agree, then I have great news for you today: Twitter has quietly dropped its prohibition against use of biologically correct pronouns when referring to transgender individuals from its hateful content policy!

291 replies to 163 likes. What a ratio.

In addition to use of biologically correct pronouns, users may also refer to transgender individuals with the names that they were given at birth, an action called “deadnaming” by transgender individuals who decide to change their names as part of the pretense of being someone they are not.

The majority has never at any point agreed with the transgender insanity. However, the fraction-of-one-percent who have furthered the movement have recently held disproportionate influence over institutions, appealing mainly to the political left who present the issue as a matter of social justice.

However, as the transgender movement continues towards extremes, such as exposure of children to the transgender ideology and actions such as of the deadly mass-shooter Audrey Hale, the public conversation continues to turn against it.

For a short while there, to speak against self-delusion and sexual perversity was to speak truth to power. But with Twitter coming around and becoming stronger as a free-speech platform, the public is enabled to honestly and earnestly discuss the matter, and the flow of the era continues to turn against the sexual deviants.

Personally, I suspect that the perverts are going to turn more towards extremes, particularly the dead-enders who understand that they’ve taken positions that will result in them becoming pariahs at a point when they’ll have lost the ability to influence public policy, and a lasting record of their deviance will remain on the internet for ages to come.

The side of the truth has always been the safest side to be on. For those who got on the side of the trans insanity, their best bet would be to jump ship and pretend that they’ve never been a part of it, wipe their social media as needed, and hope that no one remembers that they once pushed tranny bullshit.

Because at this point, the trans movement doesn’t have much of a bright future ahead of it.

If you’re in marketing, it’s your job to read the room. You have a customer base that you have to appeal to, and to understand their sensibilities comes with the position.

Beer is one of the most ancient beverages still consumed today. What’s more, it has a certain image associated with it. Today, it’s viewed as daddy’s drink, and you can have some once you’ve grown up.

Considering this, it’s understandable why a corporate beer brand wouldn’t hire an effeminate, shrill charlatan who pretends to be a little girl to be a spokesperson for their brand. Such a move would be entirely self-defeating, especially considering that the delusion that the guy represents goes against the values that the typical working-class beer drinker would be expected to hold.

Understanding all this, it should follow that the backlash against Anheuser Busch for hiring make-believe-girl Dylan Mulvaney as a spokeswhatever for their Bud Light brand would prove to be catastrophic for both the company and the brand. It just follows.

It gets even worse in light of a recently-surfaced video of their own VP of Marketing stating her desire to replace Bud Light’s existing customer base with a newer, younger base, as brought up during this boomer news spot:

Getting younger people on alcohol? What an interesting take. But considering that we live in a society that tolerates companies that want young people addicted to cigarettes and fast food, it’s not altogether surprising.

As much as the diversity hire hates Bud Light’s frat image, she seemed to be rather okay with frat behavior, as revealed in a batch of images of her partying in college, among which is a picture of her drinking out of a rubber. But hey, we all do stupid stuff in college, right? Right?

What kind of colleges are these clowns going to? I remember that when I was in college, most of the students studied hard because they were concerned with their grades, myself included. It’s bad enough that bullshit colleges will give their drunkass students passing grades, it’s a spit in society’s eye that they’ll have six-figure salaries to look forward to after they graduate.

Personally, I have little trouble avoiding Bud Light, because I seldom drink beer. I’m a bit of a fitness enthusiast, so I have trouble fitting a beer in when I’m counting calories. When I do go for one, I usually prefer an IPA, or something less corporate, like something from a smaller, more local brewery.

When I want something alcoholic, I usually go for a cocktail. Those are great, because you know what’s going into them, provided you make them yourself. Also, if a hard liquor goes woke, replacing it with a different one is a snap.

I’m not going to pretend that I have a thorough comprehension of the bar scene. I mainly went to bars because a friend of mine wanted to go. But I do know well enough that they tend to have a certain culture, where you don’t want to stand out for doing weird shit. Considering this, to have Dylan Mulvaney, a man known for pretending to be a little girl, as a spokeswhatever for a beer brand seems like an act of sabotage. Granted, not every bar is the same.

Again, if you’re in marketing, you have a job to read the room. You certainly don’t have a mandate to replace a brand’s existing customer base with the kind that you might prefer.

Anheuser Busch has one move which would be more effective than any other to reduce the damage done to their brand. No, it’s not to hope the problem goes away on its own. No, it’s not to release some smarmy advertising spot in the hopes that their original base ignores the fact that they didn’t back down.

It would be to issue an apology. To acknowledge that what they did was wrong, denounce the same wrong that was committed, and resolve to do better going forward.

And the best part is, it doesn’t take a team of marketers or PR consultants. All it takes is a few minutes on Twitter. And it’s free.

They might take a hit to their ESG score, but with major companies like Vanguard already dropping ESG, they’d be ahead of the game.

Or they can continue to writhe while pretending that everything is okay. Either way, I’m getting what I want.