Sometimes, I suspect that Time magazine is optimizing its content so that people like me can make fun of it, so we’ll click on their stuff and get them ad revenue.

As vexing as it sounds, it seems to be working. Otherwise, it’s hard to explain the recent spate of articles from them commenting on what “the internet” is doing.

If you suspect that I put “the internet” in quotation marks on purpose, you’d be right. It should be pretty clear by now that when Time says that “the internet” is doing something, it means that they’ve found a small community that throws memes around that they can use to put words into the mouths of the rest of us.

Let’s look at a few of their headlines. It pains me to link to them, because I don’t want them to have more ad revenue, so please make sure you have your ad blocker and Privacy Badger enabled if you plan to let their site hurt your eyes.

By the way, some of their sites automatically play videos when you click on them. You know the kind I mean; they’re the ones that move to the lower-right corner when you attempt to scroll down to read their content. This makes Time like that boy on the playground that tries to show his privates to you: when you look away, he tries to get your attention.

The Internet Is Freaking Out Over How Donald Trump Still Tapes His Tie Together

Oh, is it? I’ve already commented on this one before, so there’s no need to get into it again here. The author of this piece is Megan McCluskey, a name that will come up again before this article is over.

The Internet Is Having a Field Day Turning Paul Ryan’s Health Care PowerPoint Into Hilarious Memes

Really? I couldn’t tell because I was busy not caring. However, author Megan McCluskey cares, and she’s willing to use her paid professional position in mainstream media to tell the rest of us that memes are being passed around on the internet. That this woman gets paid to trashpost is encouraging to a new generation of talentless hacks that want little more out of life than to draw in a meager paycheck for insipid mediocrity.

Sean Spicer Wore His Flag Pin Upside Down and the Internet Freaked Out

No, it didn’t.

This article has Megan McClusky’s style all over the place, from use of weasel words to aggregation of other people’s content. So I would have guessed that this article was her own. Or perhaps Katie Reilly is a pen name she uses. I’m beginning to suspect that there’s a workshop somewhere for putting together half-baked news stories by collecting other people’s Twitter posts. If so, dark days are ahead for journalism.

The Internet Can’t Stop Laughing at These Stunned Luke Kennard Memes

I’ll give Megan McCluskey that, because a person can’t stop laughing at something that they weren’t laughing at to begin with.

Have fun with whatever it is you’re trying to do, Time magazine. You look for new content for your site, and so do I.