Mysterious Pink Salt

Check out what I found at the store today:

pink himalayan sea salt

It’s pink Himalayan sea salt. You know, sea salt. Right from the shorelines of the Himalayas:


If marketers can sell burnt ash as “activated charcoal” to impressionable people as though there’s some mysterious benefit to it, why would it be a stretch to get the same people to buy sea salt that came from a mountain range that’s pink for some reason?

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