Legacy media doesn’t want you to know that the boycott of Bud Light is having a drastic impact on the brand. This is because they don’t want you to know that you have the power to make a difference, and that you can influence culture.

It would seem the ripple effect of the boycott is extending well outside of Anheuser Busch, as Target is now taking measures to hide pride-themed merchandise in fear of backlash. This news comes after conservative commentator Matt Walsh called for a boycott of Target in consideration of their “tuck friendly” swimwear, and other merchandise targeting cross-dressers.

It would appear as though Anheuser Busch has proven to be quite the head-on-a-stick.

I’ll be honest, I didn’t think the threat of a boycott against Target would get much of anywhere. Personally, I seldom set foot inside of Target. There isn’t much to Target besides a pseudo-vaporwave vibe, and the opportunity to pay way too much for low-quality merchandise. Pride-themed merchandise isn’t really much of anything new for Target, but it’s still strange how in-your-face they are with their endorsement of the various flavors of sexual deviancy, considering that such merchandise would only appeal to less than 2% of the population.

I don’t claim to understand the logistics behind appealing to just a few on the fringe for the sake of an ESG score while running the risk of alienating nearly everyone else. But then again, I’m in a business that actually produces value, rather than grifts by manipulating the value produced by other people.

It’s mainly stores in the southern states where Target is hiding its pride-themed merchandise, so if you live in the north and still see pride-merch, that goes to show how little Target thinks of your values. Think that assessment is too harsh? You probably didn’t know that Target hired a Satanist clothing designer to design their pro-LGBT clothing line.

What Anheuser Busch should have known is what Target may end up learning the hard way: Most people don’t like when their sexuality is questioned. Therefore, if your brand can cause someone’s sexuality to be questioned, then people will be more likely to avoid your brand. Currently, men don’t want to be seen drinking or even purchasing Bud Light. It’s gotten to the point that the mere thought of drinking Bud Light disgusts them. In the same way, if people were to start viewing Target as a “gay store”, that would be a disaster for Target.

Sure, the cheap seats might view such thinking as “bigoted” and “close-minded”. But the fact of the matter is, sexuality plays a significant factor in people’s thinking. And that thinking is going to continue to play a role in the backlash phase of the woke ideology, before the woke ideology takes its rightful place in the dumpster of bad ideologies that have been tested and failed.