Kellogg’s has made a new breakfast cereal as a vehicle for publicity, called Kellogg’s All Together Cereal. The pretext is that Kellogg’s wants to express through one of their products that they are inclusive of the LGBT movement, but when it comes to corporate entities like Kellogg’s, the intention is usually self-serving.

Normally, a breakfast cereal doesn’t look like crap until it’s been processed by the digestive system. Mixing several boxes of breakfast cereals sounds like an idea that a child would think up, and it wouldn’t occur to them why it wouldn’t be appetizing until after they had already ruined a cupboard full of what was intended to be the whole family’s breakfast for an entire week.

In a prolonged, awkward moment of inhibited clarity, a higher-up at Kellogg’s decided to go through with such a cereal, and tack on a message about aberrant sexual identity. As is often the case when it comes to things like this, anyone at Kellogg’s who saw this for the insanity that it is was afraid to speak up.

Always tell your boss the truth, even if you think he wouldn’t take it well. It’s better to be fired by a moron than to work for one.

Companies like Kellogg’s love to virtue signal, but when it comes to living up to any message of inclusiveness, they usually fail miserably. Companies like Kellogg’s run production facilities that operate 24-hours-a-day, nearly every day in the year. One person I know attempted to work at such a plant, but requested accommodation for a weekly Biblical observance. Even though people that request accommodation in such a manner are protected under the Civil Rights Act of 1964, the company proceeded to pressure the employee into using their time off until they ran out, then wrote up the employee when he didn’t come in on days that they had long advance notification of. This continued in spite of the fact that the employee presented them with legally-binding notification that he did belong to a Church that held a weekly observance. Eventually, facing termination and a permanent mark on his employment history, the employee gave in to pressure and quit.

Interestingly, the same plant had material posted on a bulletin board about Purim, an annual Jewish observance that celebrates the deliverance of the Jewish people from a Persian maniac who sought to wipe them out. Companies like Kellogg’s say that they’re about inclusion and diversity, but the moment it becomes slightly inconvenient for them, they proceed to undermine the civil rights legislation that they pretend to champion.

But as for making a breakfast cereal that virtue signals acceptance of the LGBT movement, that’s something they can really get behind because it involves producing something that people can spend money on.