Wow, that did not take long! Just days ago, the president of manga publishing company Kadokawa had started trending with his opinion that manga content is more extreme than Japanese swimsuit content, and suggested that he wanted matters to change so that manga would be more likely to be reviewed by American tech companies like Apple and Google.
Kadowaka president Takashi Natsuno faced immediate backlash for his comments, from the industry, from the fans, and from his own company. As a result, Natsuno has issued a public apology, and has voluntarily taken a 20% pay cut for a few months at the request of Kadokawa, which he would be returning to the company.
I’d be speculating, but I suspect that Natsuno’s earlier statement may have been virtue-signaling as damage control for his earlier statement about the opening ceremonies of the olympic games, which this year were hosted in Tokyo. Here is what he said:
“Compared to the Olympics, such shitty piano recitals don’t matter.”
That in particular was a legend statement that he didn’t need to feel sorry for. But sometimes, a person attempts to handle the situation in a manner that makes matters worse, which might be an explanation for why he would later attempt the Japanese equivalent of trying to score intersectionality points. Except, the Japanese have stronger sensibilities than western feminists, which is why his virtue signal exploded in his face.
If any SJW had any hope of infiltrating the manga industry or Japanese culture, it just vanished in a hurry, as “the great mistake” parasite didn’t last long enough to have a significant impact on the intended host company, and was eliminated quickly enough that it leaves no doubt that western intersectional politics don’t stand a chance in Japan.
I’ll be honest, I was willing to play the long game on this one. American content companies take a long time to learn their lesson, so it was a refreshing surprise that Natsuno faced backlash so quickly. And on top of that, he actually listened to criticism. That’s a far cry from the typical western CEO who is too proud to admit his fault, and surrounds himself with pusillanimous suck-ups who are too afraid to tell him that he’s wrong. Ah, the superiority of Japanese corporate culture.
As for American content companies, it seems like they’re finally starting to come around, but it might take a few years before we fully see results. Sometimes, a company figures out what’s going wrong, but they have little choice but to honor commitments that they’ve already made, unless they have a legal out. What’s more, it would make more practical business sense to attempt to recoup losses that they’d otherwise take in full if certain projects were simply cancelled, full stop.
When an entertainment company has been going in a wrong direction for a long time, there is inertia involved in getting them to change course. On the plus side, we’re already seeing some positive change in some of what Disney is offering, particularly related to Star Wars where Jon Favreau or Dave Filoni is involved. Because Kadokawa reversed course so quickly, it’s a definite victory for the manga community.
By the looks of it, Japan is still going to be the place where entertainment is still entertaining. Even though net ground has not been gained, it’s still a victory in the culture war, as it shows that intersectionality’s offensives were not sufficient to overcome, or even so much as make a dent. And with matters trending back around on the western front, victory is beginning to show on the horizon.